Marketing manager iberia b2b

ABOUT THE ROLE From Adecco, we´re looking for Regional Marketing Manager for an important top tier company. We´re looking for a growth-minded and self-driven Regional Marketing Manager for Iberia to penetrate key markets. In this role we- re looking for someone to own Marketing- s contribution to growth, business partnering with regional Sales teams to drive penetration in Mid Market and Enterprise customers. You- ll collaborate cross functionally with teams to create effective full funnel campaigns to...

ref. INS-EM-28702038 Nuestro cliente es una empresa del centro de barcelona con una sólida trayectoria empresarial.fabricante y mayorista de regalos para celebraciones y eventos empresariales. debido a su crecimiento necesitamos incorporar un/ a traffic/ e-commercemanager que gestionará 2 e-commerce: b2b ya en funcionamiento(con cerca de 5.000 referencias) y un nuevo b2c para lanzar al mercado antes de finales del 2020. dependerá directamente de la dirección de la empresa, a quien reportará y propondrá las estrategias digitales. responsabilidades: • moldear y poner en marcha el nuevo b2c. • definir, gestionar y optimizar la estrategia de seo/sem del b2b. • monitorización del tráfico de los e-commerce para definir y optimizar las campañas que generen más conversión, mejorando el roi. • detectar tendencias para desarrollar contenidos que atraigan tráfico orgánico de calidad a la web. • definición, análisis y desarrollo de informes que permitan visualizar y analizar targets, comportamientos del consumidor y eficiencia comercial, así como la efectividad de campañas de marketing y comunicación en el canal digital. • control de las ventas, presupuesto y desviaciones efectuadas a través de canal digital. • entender las fortalezas y opotunidades del negocio, así como las debilidades y las amenazas. • análisis de la competencia requerimientos técnicos: • experiencia como traffic manager mínima de 3 años. • alto conocimiento de la plataforma magento. • formación en un máster de marketing digital y/o e-commerce. • experiencia en la gestión de rrss, especialmente instagram. • alto conocimiento de google analítics, google adwords y otras plataformas (semrush,..) • experiencia en gestión y optimización de campañas de socials ads. • idiomas: catalán y castellano avanzados, inglés advanced. valorable: • experiencia previa en empreses con gama muy amplia de productos y bajo valor unitario de los mismos. • experiencia en el sector regalo, retail, moda, complementos y/o eventos. • formación específica en seo/sem. • licenciatura en publicidad y relaciones públicas. • otros idiomas. requerimientos personales: • motivación para evolucionar profesionalmente y convertirse en el tiempo en el responsable del e-commerce de la empresa. • habilidad para gestionar el pequeño equipo de diseño gráfico y content, formándoles en aquellos skills que requieran mejorar. • capacidad de comunicación y creación de equipo para aunar esfuerzos en los objetivos. • alto grado de autonomía y auto-motivación. ofrecemos: • impactar en la definición y ejecución de la estrategia digital de la empresa, con visibilidad del proyecto empresarial en su totalidad. • trabajar en una empresa consolidada y con un alto potencial de crecimiento. Salario: 35

ref. INS-EM-28702540 Who we are company market leader in sustainable packaging solutions for numerous market segments. with 8 sales, design, recycling and manufacturing facilities strategically located in france, the united kingdom, spain, slovakia and the usa, we deliver every day award-winning products to customers around the globe. purpose the goal is to expand company market share in the iberian market and generate sustained sales growth from existing and new customers. with growth comes opportunity: the salesdirector/a will be responsible for driving sales, developing new and innovative business opportunities and building out our sales strategy and pipeline. principal job elements reporting into the managingdirector/a you will be a trusted member of the leadership team and part of the global commercial team, with responsibility for the sale of plastic packaging and other associated products produced for various industries such as the pharmaceutical, automotive and retail industry. we are looking for a hunter; a candidate who is passionate, driven and tenacious. responsibilities strategy development, value-based selling and sales • identify market trends and anticipate future changes. understand strengths and weaknesses of main competitors and our potential for differentiation. • ensure value-based selling of our solutions, and direct and manage our selling and promotional activities accordingly • set the overall the local sales strategy • responsible for the sales and commercial profit management • lead and coach the sales and customer service team – (3 sales and 3 customer service) • build up a high-performing commercial organization • infuse customer centricity into the local organization • actively participate into the global commercial organization. develop and drive business opportunities • identify and actively scout for new business opportunities. • develop a detailed understanding of your opportunity pipeline and ensure that its extent, quality and realistic conversion potential is sufficient to consistently meet your targeted expectations. • proactively expedite open sales opportunities to negotiate and deliver invoiced sales revenues in line with the targeted expectations. • ensure marketing and sales support activities are in line with local strategies. provide input to the central marketing team and support local implementation. customer and project management • maintain face-to-face engagement with existing customers and new organizations to qualify the practical and commercial viability of open sales opportunities. • work collaboratively with design teams to develop innovative product solutions that meet the specified design requirements and present these to existing customers and new organizations. skills and experience • proven track record in sales and/or business development. • results oriented, high energy, self-motivated, resilient. • proactive approach to your work. • strong inter-personal skills, persuasive skills and strategic. • ideally but not essential: packaging experience. qualifications/requirements • degree level qualification • 15 years of sales & bdm experience • 5 years of management experience. • native spanish, fluent english. any additional language is a plus. • proficient in ms office/crm microsoft dynamics. • role requires approx. 60% travel within iberia. compensation • annual gross base salary: to negotiate • variable compensation: 30 % of base salary • company car: yes Salario: A negociar